Womart by British council & face
WoMart, an initiative of British Council & Face Pakistan, is a virtual market place built on dreams and hopes of working women from small villages and towns of Pakistan. They connect entrepreneurs and artisans with the customers with a vision to empower women across Pakistan.
In this project, I worked with Berserk Media Production to give life to a series of artisan stories which explored their lives and crafts. To achieve the desired results, we had to go through two stages. The first phase involved extracting artisan stories and recording training sessions in Islamabad and the second phase saw our team traveling to the communities of selected artisans (Sindh, Punjab, Gilgit Baltistan) and documenting how these craftswomen balanced their home and work lives.
Artisan story
Haji Bibi: Dreaming in Mountains
It is a story of artisan haji bibi who is struggling to help the women from backward areas for a living. Watch the video to see how she is helping the community grow despite the problems she had to face.
Artisan story
Hajra: The basket Maker
Hajra was born into basket weaving in Bahawalpur. Once you are born here, you grow up basket weaving. Since it is her family heritage, she has been taught the skill of making the baskets, but never taught how to sell it. Watch the video and see how womart helped her sell the product.
Artisan story
Razia Somro: A warrior at heart
Razia Somro is a resident of Bhit Shah Sindh. She has been working with Ajrak making and their raw materials. She speaks energetically about the craft of Ajrak making. The generational knowledge she has accumulated over the decades can radiate through when she talks about the art of Ajrak making. She knows every detail about the process and the art. Her whole family is involved in the craft. Her husband, her seven kids are as involved as she seems to be. Watch the video to explore her tale.
Artisan story
Shahida Riaz: Carrying on a legacy
Life has been never easy for me. I grew up in Kohat, NWFP. 6 sisters and 4 brothers, life was especially hard on my father, who used to handcraft men’s slippers. My mother stayed home and farmed in our fields. See what she has to say in her interview.
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